Fleets do Twitter ganha propagandas e anúncio estilo stories

Um ano depois do lançamento da feature, o Twitter começou a utilizar o Fleets (ferramenta semelhante ao Snapchat e aos stories do Instagram) para exibir anúncios com o objetivo de aumentar o faturamento em sua plataforma.

O gerente de produtos sênior do Twitter, Justin Hoang, afirmou que as propagandas no fleets serão em formato de grandes painéis em tela cheia, com duração de até 30 segundos.

As marcas que anunciarem pelo Fleets poderão incluir um botão para ser arrastado para cima e acionar ações como link para compra de um produto ou serviço. 

O gerente de marketing de produtos da empresa, Austin Evers, afirmou também que o Twitter está fechando parcerias com anunciantes para realizar testes em grupos fechados de usuários da rede social em dispositivos iOS e Android.

Além de monetizar os Fleets com anúncios, o Twitter também revelou recentemente o Twitter Blue, uma plataforma dentro do próprio app com mensalidade de US$ 3 que dará acesso a recursos inéditos e exclusivos.

FONTE

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